its Ad Manager allows us to control advertising on both platforms. Unlike Google, Facebook Ads does have a daily minimum of one dollar per advertising campaign. Another difference is that Facebook is a social network, where you must search phone database for your prospects. On Google, people search for you. That means that, unless you know your niche perfectly and know how to target it precisely by segmenting your campaigns , you will probably want to give the search engine more budget. Let's imagine that you distribute a course, whose price is 100 dollars. To maintain profitability, you can't spend
more than $50 for each sign-up and you want to sell a total of 30, so you'll need to invest $1,500, with an expected profit of twice that. However, it is not guaranteed that you will get those results for the imposed CPA , as it will depend as always on the competition and your segmentation. How much to invest in traditional media? When we talk about traditional media we refer to the mass media, such as television, radio or the written press. You may be wondering why invest in these media, that is, it is very clear that the behavior of our consumers has evolved and being part of an
online community is the same as existing today. However, formulating an offline marketing strategy in an increasingly Internet-connected world is the real key to marketing success. According to Ipsos Media, today 87% of people watch TV with a device in their hands. This can be your cell phone, a tablet, your laptop . And that is a key moment to capture the attention of the viewers. In addition, according to another study, this time from the Harvard Business Review, approximately 73% of people combine the physical and digital channels before making a purchase.