This sentence is not alarmist. With the disappearance of the demographic dividend, how to grow rapidly is a problem and challenge that every enterprise must face. Acquiring users quickly not only means an increase in the magnitude of users, but also country email list means that you can “quick half a son” in the competition that follows.
"The fragrance of wine is also afraid of deep alleys." User push is an effective method to help publicity. However, almost every company uses push. Think about the mobile phone being "bombed" by various push messages every day, in this case Users will only be harassed and cannot be converted, and even disgust the company behind the push. Any method requires costs, and "good steel needs to be spent on the cutting edge", which requires operators not only to avoid harassing users, but also to pursue the push method with the highest input-output ratio (ROI). which is:
Taking Jiguang Unified Messaging System (UMS) as an example, it has covered seven mainstream channels of APP, SMS, email, WeChat official account, WeChat applet, Alipay life account, and DingTalk information, and is the first to support 5G information, from the official website It is found that support for channels such as enterprise WeChat and Feishu is already planned. Whether it is covering existing channels or responding to new channels, Aurora UMS is very comprehensive.
Third, the second step: analysis and screening
With the data accumulation in the first step, it is necessary to analyze the data, find the optimal push channel, and provide data support for the next step to formulate strategies.
The push path can generally be divided into "push, click, download, activate, register, and use". Different APP paths will increase or decrease. For example, the APP that supports the guest mode can skip the registration link, and the "use" of shopping APP is generally as follows: Add to the shopping cart or complete a shopping... For different nodes on the push path, formulate corresponding indicators, and find problems through the conversion between indicators.
1. Channel Analysis
Indicator data between different channels, combined with data performance in time, region and other dimensions, reflects the quality of the channel.
Taking clicks as an example, through the data of today, this week, this month, this year and the chain ratio, you can get a preliminary understanding of the performance of the channel; weekly clicks, monthly clicks, and annual clicks, you can see the trend of user clicks Changes, and make corresponding strategies by comparing the data of the same period. For example, the number of clicks in the Golden Week of November last year was very high, and this year’s November should be prepared in advance, increase investment, and further increase the number of clicks.
The click volume of users will be different due to differences in regions. Through the click volume map, we can find the regions with poor click volume and analyze the reasons. If it is not the problem of the user audience, we can try to tilt the investment in this region.
Jiguang UMS currently has built-in indicators such as "sending volume", "delivery volume", "click volume", etc., and supports the selection of different time periods. The time granularity is hours, which can be refreshed in real time to match the company's internal "download volume" and "activation volume". , "Registration", and "Usage" to monitor and analyze the data of the entire user path. By adding geographic information of users or their devices, data maps of different indicators can be drawn.
As shown in the figure below, it is a visual report on clicks from the two dimensions of time and region.