Of e-commerce According to the third edition of the study "Spanish SMEs in the online field" of eBay Tags e-commerce SMEs technology read later favorites 0 ads Health Festival SaludFestival celebrates its 5th Anniversary, it is usa phone list of the most important birthday of advertising and health. Personalization, voice search and mobile commerce are the trends that will usa phone list the future of e-commerce according to small and medium-sized businesses. The commitment of millennial SMEs to digitization has become the engine of e-commerce. So much so that four out of ten small and medium-sized companies managed by young people born after 1980 already sell through the Internet. This figure exceeds the online sales of other businesses by 13 points (25%), demonstrating the leadership of people between 18 and 38 years of age at the forefront of electronic commerce.
Millennials also exceed the national average, located at 28%. This is the main conclusion of the third edition of the study "Spanish SMEs in the online sphere" carried out by eBay, The commitment to electronic commerce has consolidated the omnichannel strategy of SMEs. In general, small and medium-sized Spanish companies that operate via the usa phone list internet do so mainly through an online store (78%), three points less than in 2016. This decrease usa phone list with an upward trend: the rise of social networks and marketplaces as sales channels. In 2018, Spanish SMEs chose social networks ten times more to sell and there are already 3 out of 10 that sell through their profiles. The same happens with electronic commerce platforms, which, if in 2016 there were 13% those that sold through marketplaces, this year they reach 18%. This trend materializes usa phone list intensely in millennial businesses: while 30% and 15% of small and medium-sized companies run by people over 38 years of age sell through their social media profiles and e-commerce platforms, respectively, the figure rises to 46% and 24% among millennial SMEs. On the other hand, one of the consequences of e-commerce is the change in the channels through which sales are obtained.
In 2018, the physical store continues to be the channel that achieves the most sales (84%), although it loses weight among millennial SMEs: 7 out of 10 sales occur offline. The decline of the physical store among businesses run by young people coincides with the growing role of the online channel: businesses of this generation obtain 16% of total sales through the usa phone list , 12 points more than the rest (4% ) and 9 points above the national average (7%). Why a marketplace The third edition of the study shows how e-commerce platforms usa phone list their presence in the sales strategy. According to the SMEs surveyed, marketplaces offer them opportunities and support through marketing and promotion campaigns (21%), advise them on shipping management (16%) and help them create their own store at no cost (17%% ). Support is most recognized among managers born between 80 and 2000. Technology, key to its competitiveness The generational difference between the digitization of SMEs is due to the training of their managers. About half of the businesses run by millennials say they have the knowledge and resources to go digital, while the national average is 39%.