Using relevant keywords on your landing pages will help your page rank higher in the search engine’s algorithm. Before you create new landing pages, you should do keyword research using Google Keyword Planner. Type in words that you think you would want to rank for and see the most popular search terms. Once you have an idea for a keyword, create a new webpage with that keyword in mind. Below is an example of one of our landing pages, where we have used “IP Address to Company Name” as our keyword. You can see that we have mentioned it a few times in titles and text. We also include it in our metadata to ensure we rank on search engines. By including all of this information, our website visitors will know exactly what the page is about and hopefully want to learn more. Keep in mind that search engines can penalize your website if you are “keyword stuffing”. This means you are using too many keywords in hopes of trying to rank better.
A good rule of thumb is to include a max of 1-3 keywords per 100 words. Unfortunately, there’s a good chance your website visitors will not read the entire landing page. So, it’s important to have the most important information at the top of the page, above the fold. Above the fold means they do not have to scroll down to see important information. Looking at the example above, we have included a relevant title, a paragraph Consumer Phone List explaining how we can solve our visitor’s problems, and a call to action. Further down the page is more in-depth details like use cases, pricing, case studies, and more. It’s important to frame your pages like this so it’s easy for visitors to understand your company in the first few sentences that they read. Then, they will understand what your company does as soon as they land on the page. Plus, they will be more likely to scroll down to keep reading if you were able to catch their attention.
Align Your Ads Far too often I see ads that are for one topic, but the landing page is for a different topic. This is confusing and annoying for website visitors, which will lead to a high bounce rate. For example, if you have a competitor comparison ad, but a generalized landing page, your visitor might get frustrated because they wanted to see a comparison of your company and your competitor to help them choose. When creating the ad, you want to use the same keyword and close variations of the keywords in your ad that you have used in your landing pages. Then, ensure your content aligns with the keywords that you’re focusing on. You should also use a URL name that represents what the visitor should expect to see on the page.